We promote innovation in automotive UX by leveraging our extensive experience in consumer and professional electronics.
We think, build, test.
13 years' experience in automotive UX development
Fusion of digital and physical HMI
Agile process, early concepts, quick validation
20+ years of cross-industry experience
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Offices worldwide
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Years of experience in automotive
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Cars on the road with our UX designs
WORK WITH US
EXPLORATIVE WORKSHOP
Duration: 4-8 hours
This pressure-cook workshop is the ideal tool for approaching your topic. We assess your challenge by reviewing your customers’ needs, market trends and key technologies. Based on this input, we define attractive high-level design directions.
Deliverables: Project definition document, target personas description, project opportunities
HMI SPRINT
Duration: 4-8 weeks
Starting from an early idea, we apply our agile design process and first of all collect feedback from end users. Based on these insights, we generate concepts and translate them into experiential prototypes which we then test and validate with users. Several rounds of refinement and validation will be conducted, depending on the specific requirements of your project.
Deliverables: User research report, sketches, wireframes, user experience diagrams, low/mid fidelity prototyping, validation report
STRATEGIC PARTNERSHIP
Duration: 1-2 years
We want to be your partner from the early stage of strategy definition on. During our journey together, we make sure the aspirational objectives of your strategy are integrated in every step of the development process. This way, we will safeguard and continuously promote a firm user-centered mindset inside your organization.
Deliverables: Design strategy and trend reports, user research report, sketches, physical and digital design, style guides, asset libraries, low/mid/high fidelity prototyping, interactive demonstrators
Challenge Us!
Are you looking for a partner to guide you through the complex steps of automotive UX development? We are always open to new partnerships. Let us know your needs and we will come back to you.